Top 10 Reasons To Do Google Ads & Why You Should Start Today
Below are the top 10 reasons to do Google Ads. Pay-per-click (PPC) advertising, specifically Google Ads, is a powerful tool that can help businesses of all sizes increase their visibility and drive more traffic to their website. In today’s digital world, having an online presence is essential for any business looking to grow and succeed.
This is in contrast to SEO which is a completely different strategy. I cover the pros and cons of SEO vs PPC here.
Here are the top 10 reasons to do Google Ads and why I consider using them for your business as soon as possible:
1. Targeted Advertising
One of the main benefits of Google Ads is the ability to target your ads to a specific audience. You can choose specific keywords that describe your product or service. You can narrow down ads to specific demographics, such as age, gender, income levels, and more. You can even target locations down to the mile to ensure that your ads are shown to the most relevant audience.
2. Measurable Results
With Google Ads, you can track the success of your campaigns in real time. This allows you to make data-driven decisions and optimize your campaigns for maximum ROI. There are tons of stats that help you narrow down the exact results you are looking for.
3. Cost-Effective
Unlike traditional advertising channels, with Google Ads, you only pay when someone clicks on your ad. This makes it a cost-effective advertising solution for businesses of all sizes. Meaning you can set your budget how you want to. If you want to spend $50 bucks to get your feet wet, you can. If you want to spend $50,000 to go all out on your target audience, you can!
PRO TIP:
If you are brand new to Google Ads, then start with a low budget. Even if you are looking at amping up your business right away! You need to test the waters first and narrow down your exact keywords, demographics, etc. that are bitting and getting you leads/conversions.
Test for a couple of months with a low budget, then start pouring on the coals once you’ve narrowed it all down. This strategy can save you tons of money and prevent waste.
4. High ROI
Because Google Ads is so targeted, it often leads to a higher return on investment compared to other advertising channels. Those other channels can sometimes cost tens of thousands of dollars. Google ads can be started with as little as $100 bucks.
5. Quick Results
Google Ads can generate immediate results, unlike other advertising methods that may take longer to see results. Your ads can start appearing on Google search results pages as soon as you launch your campaign. Doing it yourself can be a bit of a learning curve, but it’s absolutely possible. However, hiring someone who is trained in this field can help you get the best results without waste.
6. Brand Awareness
With Google Ads, you get direct access to all of their potential customers and all at the tips of your fingers. It can help increase brand awareness by displaying your ads to a wide audience of potential customers.
7. Complete Flexibility
With Google Ads, you can customize your ads and adjust your targeting and bidding strategies as needed. This provides flexibility to meet your business goals. Small or medium or large.
8. The Reach
Google processes over 3.5 billion searches per day and climbing, making it one of the largest online platforms. With Google Ads, you can reach a massive audience of potential customers. All at the tip of your fingers.
9. You Have Control
You have complete control over your advertising budget and can adjust your bids and budgets at any time. That means you can stop whenever you want, or start back up whenever you want. If you want to be more aggressive in your bids you can! If you want to be more conservative with your bids, you can do that as well.
10. The Competitive Advantage
By using Google Ads, you can gain a competitive advantage over other businesses in your industry that may not be utilizing this advertising channel.
Conclusion
Overall, Google Ads is a powerful tool that can help businesses of all sizes increase their visibility, and drive more traffic. Whether you are looking to increase brand awareness, generate leads, or drive sales, Google Ads can help you achieve your goals with measurable results and a high ROI. We have a lot more insightful tools that I highly recommend you check out here.
