Web Design & It’s 5 Important Steps To Better Marketing

Design should go along with your audience and brand

Your web design is key for your website’s connection to your audience/public towards your brand. It should be enhanced to not only have a beautiful design but also having it create a great user experience.

Your presence online is just as important as your presence in person. If you have a beautiful building and do services in aesthetic offices, and then have a crappy-looking website, the person searching for you online will think you’re a crappy practice.

The opposite is true as well if you have a beautiful website and then that person goes into your store to find it nothing like your site, they will equally be disappointed.

You also want your web design crafted so that your prospects want your services and do not bounce off from your website.

There are a lot of other benefits of a good website design for both your business and your audience and brand which I cover below.

1. Brand image & Web Design

Your website can sometimes be the first impression of you and your brand. That means everything that you stand for and represent.

Consistency is key for branding and web design purposes. Things like your colors, fonts, images, etc. all form your brand identity. Therefore, you need to select those elements carefully and keep them consistent on your website.

Look at the screenshot of Apple’s homepage, for example:

Apple’s homepage

Beautiful products right on display with a beautiful layout that clearly stays what it wants: “Buy” or “Learn More”. Black and white simplistic and futuristic backgrounds are some of the company’s distinctive attributes.

The website accurately represents their beautifully designed products. That is the goal of your web design:  to beautifully push across your top-notch products. It maintains this consistency throughout the site because these two distinctive, black and white represent the brand and people associate these with the company.

Here are some of the web design elements that you should select carefully and then use consistently.

2. Color Pallet

If you already have some brand colors that align with your logo and other brand identity elements, then you should use those on your website as much as possible. But if you are starting out from scratch, you need to do some research on what your brand represents and what colors best represent that.

For instance, there are studies on the color blue representing both the sky and the sea and is associated with open spaces, freedom, intuition, imagination, inspiration, and sensitivity. Blue also represents meanings of depth, trust, loyalty, sincerity, wisdom, confidence, stability, faith, and intelligence. 

That is a lot of different representations of the color blue, which may or may not be your brand’s message. Either way, it’s good to get that figured out for your logo as a place to start from, but then to also represent those colors on your website. So as to push that branding and message across to your public.

3. Your Layout Matters

The best results are kept in place by having a layout that is clean & simple and designed in a way that draws attention to the most important parts of your brand or what you are selling.

The user experience is very important and is something Google even rewards to the websites that have a good user experience. The rewards are good SEO rankings, which is a valuable commodity in this day and age for your website.

4. Fonts and typography

The general rule for selecting a font is that it should be easy to read and clearly visible on the background color that you selected.

The actual selection, however, should depend on your audience/public. Younger people, for example, often prefer more fun, modern and stylish fonts. Older people might prefer clean and simple ones that are easier to read.

Your font should also be a good reflection of your brand personality. It can change drastically, whether you want it to look professional or fun and youthful.

You’d be surprised at the wild difference a font can make in communicating the brand/image of your site.

Here is an example laid out here:

The first font represents a kind of scary vibe, or maybe a rock and roll kind of vibe. The second one could probably be seen on a wedding website or design/aesthetics type website.

Fonts don’t always have to match your logo font either. There are plenty of examples of major corporations’ websites that use a completely different font than what was used in their logo.

5. Site navigation

Having an easy-to-navigate site is both rewarding to the users and to search engines that need to crawl your information and index it properly on the web. The point of your site navigation is to quickly access your site and be able to move through your content with ease. You don’t want it to be confusing to get through your site. Otherwise, people won’t want to be there for very long and bounce right out of it and move on to something else.

Conclusion

Website design is an important matter and should not be taken lightly. A well-designed website can help you form a good impression on your prospective customers. It can also help you nurture your leads and get more conversions.

But, more importantly, it provides a good user experience and helps your website visitors access and navigate your website with ease.

When looking for designers to create your website, make sure to see their examples of designs. You should ensure that they are capable of designing user-friendly and accessible websites that follow the above rules.

I hope you enjoyed this blog, please let me know in the comments below if you have any questions and if this helped you at all in your marketing efforts, thank you! Please feel free to check out our other blogs.