What are the best Landing Pages for google ads?
The best landing pages for google ads are simple and straightforward. They are to-the-point, and explain to your consumer, exactly what you are selling. Including everything they will need to know to get that product, and why they’d want it, and now. One of the most user-friendly Landing Page builders is Instapage. Meaning just about anyone can build one. Before getting into Instapage, let’s go over the purpose of a landing page first.
Definition: Landing Page
A landing page is a standalone web page that a person “lands” on after clicking through from an email, digital advertisement, social media, or other digital location. It is standalone, meaning it usually doesn’t have navigation and other pages connected to it. Once they’re on your landing page, users are encouraged to take action, such as joining your list or buying your products.
Why should I use one instead of my website?
The reason the landing page is more effective than websites is based on the above. The straightforwardness of the landing page, selling your specific product and nothing else, is the reason it’s so successful. Plus, Google Ads rewards it as explained here. The more hyperspecific you get on what you’re selling, the better results you will get. And Google agrees with that and will give you better scores on their arbitrary “Quality Score” they give you based on your ad quality, landing page quality, and more.
The reason websites don’t work as well as landing pages
Websites do worse because typically an entire website isn’t dedicated to one subject/product entirely. The person who clicks on your ad and goes to the website can easily get distracted. A website has lots of other things to offer. You might be thinking “what’s wrong with that?”. But if you are spending lots of money with Google Ads, to promote only one thing, why waste your marketing dollars for someone to get distracted once they land on a page of your website and typically leave/abandons the whole thing because of the distraction?
This is why Instapage is the best for building landing pages for Google Ads. The idea of the landing page is you are offering one thing. The exact thing that you clicked on for your advertisement. So you should stick with that one thing you are trying to sell.
Getting hyperspecific with your landing pages for google ads
The reason you do better with landing pages is you get hyperspecific with them. And the best part about that is you get rewarded from Google Ads with good quality scores.
Good quality scores = more clicks, at a cheaper cost to you, and more conversions.
For example, you make a landing page about cakes. Your PPC campaign is targeting “cakes for sale near me”. You can mention the “cakes” keyword as many times as you want, upping the chances of the quality score of that keyword to get closer to the maximum of 10 on their quality score scale.
Completely customizable
When you make your website, you have specific goals for a product or service page. Such as only talking about that product description or specific SEO purposes.
However, when you make a landing page, you can have as many CTAs (Calls To Action) as you want to be listed in there, or change the content completely, it’s all up to you. Instpage really makes it easy for anyone to build a landing page and quickly. You don’t want to go too crazy on the edits here, as you still want to keep it limited to that one goal. Signing up for a newsletter, buying a product from your store, etc.
Tips for building your landing page to convert
1. Mobile optimizing
Of all the searches on Google, almost 60% are from mobile phones per their latest report. That’s a huge number of searches to be missing out on if you aren’t mobile optimizing your landing pages. This also goes for page load speeds. The faster you can make them the better chances your CTR (Click Through Rate) will be. This gives you more chances to grab more conversions as well.
2. Using reviews on your landing page
Having a bit of positive social proof on your landing pages is good to sell your product or services. It can be phenomenal and a make or break for some people. But there can be a bad side to this if you throw all of your customer reviews on your landing page. As not necessarily all reviews will be good, and if you can filter out the bad and just concentrate on the good you will succeed with these.
3. Test your landing pages
Always test out your landing pages, down to making sure the numbers work and contact forms work. You don’t want to go live with your ads only to find out that forms or phone numbers weren’t working. Or converting, having your Google conversion tags installed properly so that you are counting your conversions.
There are great tools for making landing pages, like the popular Instapage platform. They provide even more tools like A/B testing. A/B testing is a way of testing the same landing page by duplicating it into a second one and then sending your ad traffic to 50% of each of them. This is so you can try new headlines, layouts, and CTA’s, or try a shorter or longer contact form. The only way to maximize conversion rates is to test and see what works.
4. Keep your landing page relatively short and to the point
Your landing page should be pushing all the benefits you offer for your service or product. But not too much information. There is something great in teasing a product just enough so that the consumer wants more. But also, your landing page is created to get just that one thing, your sign-up, your purchase, etc. Have CTAs, of course. Push good reviews. Push product details. Have great product photos. Nothing else is needed.
I hope you enjoyed this blog about the best landing pages for Google Ads. please let me know in the comments below if you have any questions and if this helped you at all in your marketing efforts, feel free to check out my other blogs, thank you!
